Privacy Statement

Privacy Policy (hereinafter "Privacy Policy") of fashionette GmbH

We take the protection of your personal data very seriously. Therefore, we collect, process and use your data solely in accordance with the German Data Protection Act (BDSG), German Telemedia Act (TMG) and the European Data Protection Directive 95/46/EC of the European Parliament. We would like to inform you about the type, scope and purpose of the collecting, processing and use of your personal data. By giving your consent, you agree to the collection, processing and use to the extent described. You can revoke your consent at any time in the future, for which it is sufficient to send an e-mail to datenschutz@fashionette.de.

1. Information regarding the collection of personal data

1. Protecting your personal data is very important to us. This privacy policy (together with the Terms and Conditions for our shop) stipulates the foundations for the processing of all personal data that we collect from you or which you provide to us. Personal data include all data that can be personally attributed to you, such as name, address, email address, user behaviour.

2. Controller according to Art. 4 (7) EU General Data Protection Regulation (GDPR) is fashionette GmbH, Schloss Elbroich, Am Falder 4, 40589 Düsseldorf; service@fashionette.de (see our Legal information). You can contact our data protection official at datenschutz@fashionette.de or the mailing address: Kanzlei Krüger, Bahnhofstraße 44-46, 65185 Wiesbaden. If you contact us via email or a contact form, the data you provide (your email address, potentially your name and your phone number) will be saved by us in order to answer your questions. We will delete the data collected in this context as soon as its storage is no longer necessary, or restrict its processing if there are statutory retention obligations.

3. If we engage commissioned service providers for individual aspects of our services, or would like to use your data for marketing purposes, we will inform you in detail below regarding the operations in question. We will also state the stipulated criteria regarding the duration of storage.

2. Your rights

1. If your personal data is processed, you are considered a data subject within the meaning of the GDPR. You have the following rights with respect to us as the controller:

   • The right to information,
   • The right to rectification or erasure,
   • The right to restriction of processing,
   • The right to object to processing,
   • The right to portability of data.

   You also have the right to lodge a complaint with a supervisory authority for data protection regarding the processing of your personal data.

2. You can obtain information or clarifications regarding data protection from our data protection officer (see contact details above). Send us an email to our email address service@fashionette.de or a letter to our address fashionette AG, Schloss Elbroich, Am Falder 4, 40589 Düsseldorf with a corresponding declaration if you would like to exercise your rights of objection or withdrawal according to the GDPR.

3. Collection of personal data when visiting our website

1. For purely information use of the website, that is, if you do not register or otherwise transfer information to us, we will only collect the personal data that your browser transmits to our server. If you would like to view our website, we will collect the following data, which is necessary for us in order to display our website to you and to guarantee its stability and security (legal basis is Art. 6 (1) Sentence 1 (f) GDPR):

   • IP address
   • Date and time of request
   • Time zone difference to Greenwich Mean Time (GMT)
   • Content of the request (concrete page)
   • Access status/HTTP status code
   • The quantity of data transmitted
   • Website from which the request is coming
   • Browser
   • Operating system and its interface
   • Language and version of browser software.

2. The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. When collecting data to make this website available, this is the case when a respective session has ended. The collection of data to make this website available is necessary for the operation of our website. In this regard, therefore, you have no option of objection.

3. In addition to the abovementioned data, cookies will be stored on your computer when you use our website. Cookies are small text files stored on your hard drive and allocated to the browser you use, allowing the entity that places the cookie (in this case, us) to receive certain information. Cookies cannot run programs or transmit viruses to your computer. They are used to make the internet service more user-friendly and effective as a whole.

4. This website uses the following types of cookies, whose scope and manner of operation are explained in the following:

   • Transient cookies (see a)
   • Persistent cookies (see b)

   a. Transient cookies are automatically deleted when you close your browser. These especially include session cookies. These cookies store a so-called session ID which makes it possible to attribute various requests from your browser over the entire session. This makes it possible to recognize your computer when you return to our website. These session cookies are automatically deleted when you log out or close your browser.

   b. Persistent cookies are automatically deleted after a predefined period of time which varies depending on the cookie. You can delete these cookies in your browser’s security settings at any time.

   c. You can configure your browser settings at any time according to your wishes and, for instance, reject third-party cookies or all cookies as a rule. We inform you that if you reject cookies, you may not be able to use all features of this website to their full extent.

   d. We use cookies to recognise your browser so that we can track your movements on our website and measure the success of certain marketing strategies. We use this information to improve our website and email campaigns, in particular by tailoring our information and offers to the individual interests and needs of each user. The cookies and the identification numbers stored in them will not be linked to your name, address or other personally identifiable information, unless you have expressly allowed us to send you information specifically tailored to your interests. You can refuse to allow the cookie-based collection and analysis of online data described above by setting your browser to not accept cookies. In this case you may continue to use our website, but access to some parts of the site may be technically restricted (See Clause 3, No. 4 c.). The legal basis is Art. 6 (1) Sentence 1 (a) and (f) GDPR.

   e. Flash cookies that are used will not be collected by your browser, but instead by your Flash plugin. We also use HTML5 storage objects that are saved to your device. These objects store the required data independently of the browser you use and have no automatic expiration date. If you do not want Flash cookies to be processed, you will have to install a corresponding add-on, such as “Better Privacy” for Mozilla Firefox ( https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe Flash Killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by setting your browser to private mode. We also recommend you to regularly delete your cookies and browser history.

4. Other features and services of our website

1. In addition to purely informational use of our website, we offer various services that you can use if you are interested. To do so, you generally have to provide additional personal data that we use to perform the service in question and which are subject to the abovementioned principles of data processing.
2. To process your data in some cases we make use of external service providers. We select and engage these third parties carefully, bind them to follow our instructions and regularly monitor their performance.
3. Insofar as our services or partners have their registered offices in a country outside of the European Economic Area (EEA) we will inform you of the consequences of these circumstances in the description of the service.

5. Objection or withdrawal of consent to the processing of your personal data

1. If you have consented to the processing of your data, you may withdraw this consent at any time. This withdrawal will influence the allowability of processing your personal data after you have asserted this right against us.
2. If we base the processing of your personal data on our legitimate interests, you can file an objection to this processing. This is the case if processing is no longer required to implement a contract with you, which we will indicate under the following description of each aspect. When exercising this right of objection, we request you to provide the reasons why this processing should not be carried out as conducted by us. If you file a justified objection, we will review the factual circumstances and either stop or adjust data processing, or indicate to you our overriding legitimate interests that lead us to continue processing.
3. Of course, you can object to the processing of your personal data for the purposes of advertising and data analysis at any time. You can inform us of your objection to advertising by using the following contact details: fashionette - a brand of The Platform Group AG, Schloss Elbroich, Am Falder 4, 40589 Düsseldorf; datenschutz@fashionette.de.
4. We will store required customer information in exceptional cases for the purpose of fraud prevention and to ensure your consumer rights (e.g. withdrawal of consent). The legal basis for the storage of such information is Art. 6 (1) (f) GDPR
5. We use cookies and other technology to provide you with an optimal and reliable shopping experience, and to continuously improve our service. You can change your cookie settings here at any time.

6. Use of our online shop

1. If you would like to place an order in our online shop, in order to conclude the contract it is necessary for you to provide personal information that we require for handling your order. Mandatory information required for handling contracts are marked as such, other information is optional. We will process the data you provide in order to handle your order. To do so, we can transfer your payment details to our principal bank. The legal basis for this is Art. 6 (1) Sentence 1 (b) GDPR.
2. You can choose to create a customer account with us, where we will save your information for the next time you shop at fashionette. You may delete the data provided when creating an account at any time. The following information is saved as part of your customer account: Personal information (title, first name, surname, date of birth, email address), address information (delivery and billing address), order and payment information for the last 13 months as well as current order status of your orders.
3. If we have received your email address in connection with an order placed by you in the shop, we will use this email address to service emails such as order and shipping confirmations. The data you provide may also be used for direct marketing to inform you about our similar products or services, unless you have objected to this use. We of course clearly and unequivocally inform you that you have such a right of revocation every time you use your email address. Your email address will not be passed on to third parties. At any time you can revoke this consent to the use of your email address for advertising purposes in the future by clicking the >Unsubscribe < at the end of a recommendation message or by sending an email to service@fashionette.de. The legal basis is Art. 6 (1) Sentence 1 (f) GDPR.
4. Due to the provisions of trade and tax law, we are obligated to save your address, payment and order data for a period of ten years.
5. To prevent unauthorised access of your personal data by third parties, particularly financial data, the order process is encrypted using TLS technology.
6. Where applicable, to the extent permitted by law and with due regard for your legitimate interests pursuant to Art. 22 (2)(a) GDPR, Art. 6 (1)(a) and Art. 13 GDPR, we will perform an automatic risk assessment and control of the payment methods available to you, as well as a credit check together with our partners if necessary. If we provide advance performance, for instance for purchase on account, we may obtain a credit check from a credit agency based on statistical methods in order to preserve our legitimate interests. To this end we will transfer the personal data required for a credit check to a credit agency and use the information obtained regarding the statistical probability of payment default to make a balanced decision regarding the establishment, implementation or termination of the contractual relationship.
7. To this end, we transfer your information (first name, last name, date of birth, email address, shipping and billing address, basket data, selected services if relevant) to the companies CRIF GmbH on Leopoldstraße 244 in 80807 München, Arvato Payment Solutions GmbH on Gütersloher Str. 123 in 33415 Verl and RatePAY GmbH on Franklinstraße 28-29, 10587 Berlin. Appropriate measures to safeguard your rights, freedoms and legitimate interests will be considered in this context. You have the option of presenting your perspective and contesting the decision by contacting the contact options described below. After full contract processing, your data processed for this purpose will be deleted unless you expressly consented to further use of your data or if we reserve the right to more extensive use of the data as legally permitted, regarding which we will inform you in this policy.
8. Arvato Payment Solutions GmbH will forward your contact data for review, via informa solutions GmbH, Rheinstraße 99, 76532 as processor for the credit check, to infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden (“ICD”). Using address data and empirical payment data from the past and based on statistical methods (particularly logistical regression methods and comparisons with groups of individuals who demonstrate similar payment behaviours in the past), the ICD will generate a forecast about payment probabilities (score) and will make this score available to us. Considering the information regarding the goods/services you ordered, the score generated by ICD, your contact data (name, address and date of birth and email address if relevant) and the prior payment data/historical information available to Arvato Payment Solutions GmbH, a balanced decision will be reached as to whether we can also offer you payment methods involving risk, such as open accounts or instalment purchases. For more detailed information about ICD and us (Arvato Payment Solutions) within the meaning of Art. 14 of the European General Data Protection Regulation (“EU GDPR”), that is, information about the business purpose, the purpose of data storage, data recipients, right to receive information, right to erasure or rectification etc., please consult the following link: https://finance.arvato.com/icdinfoblatt
9. In addition, the following link contains additional information regarding the privacy policy of Arvato Payment Solutions GmbH: https://documents.myafterpay.com/tnp/privacy-statement/de_de/.
10. Additional general terms and conditions and the privacy policy of RatePAY GmbH also apply: https://www.ratepay.com/zgb-dse/
11. When providing your bank account information for payment purposes, we also compare these details with the return debit prevention pool (RPP) of ICD. This acts as a blacklist if irregularities arise when using the bank account details provided. Only the account number and sort code/BIC, and no other personal details, are compared.
12. As an alternative we also carry out an address and/or credit check with SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany, where appropriate. If a check is conducted with SCHUFA Holding AG, the following SCHUFA notice applies SCHUFA-Hinweis. Please find a relevant SCHUFA information sheet attached SCHUFA-Informationsblatt.
13. If you would like more information about the companies mentioned in this section, in particular the personal data that they store, then please contact these companies directly. We do not receive any detailed personal information as part of the credit check, only IBAN and BIC.
14. You may revoke your consent to transmit your details to the companies named in this section at any time. You only need to send a relevant email to datenschutz@fashionette.de. However, we would like to point out that this may mean that the only method of payment available to you is advance payment. The legal basis for this is Art. 6 (1) Sentence 1 (f) GDPR.
15. To ensure the high quality standards that we have for the security and protection of our online shop, we use technology from infoscore Tracking Solutions GmbH, Zollhof 11-15, 40211 Düsseldorf, Germany, that collects, stores and uses the details of end devices used on your visit to our website for the purposes of preventing fraud or misuse.
16. Your details required for contract processing (e.g. the item(s) purchased, name, address, email address, telephone number, date of birth, delivery address, payment type and bank details) are transmitted by us the companies Arvato Payment Solutions GmbH at Gütersloher Str. 123 in 33415 Verl and RatePAY GmbH at Franklinstraße 28-29 in 10587 Berlin, for the purposes of recognising and preventing fraud or misuse. Appropriate measures to safeguard your rights, freedoms and legitimate interests will be considered in this context. You have the option of presenting your perspective and contesting the decision by contacting the contact options described below. After full contract processing, your data processed for this purpose will be deleted unless you expressly consented to further use of your data or if we reserve the right to more extensive use of the data as legally permitted, regarding which we will inform you in this policy.
17. These details are collected, processed and used by Arvato Payment Solutions GmbH, Gütersloher Str. 123, 33415 Verl, Germany, in conjunction with a cookie (see more under Section 3) and/or a visitor ID, each of which may contain information about the end devices used during your visit to our websites and which probably may be recognised via the end devices used during future purchases. These details are automatically checked for indications of improper use of our online shop. Arvato Payment Solutions GmbH commissioned informa solutions GmbH, Rheinstr. 99, 76532 Baden-Baden, Germany, and infoscore Tracking Solutions GmbH, Zollhof 11-15, 40211 Düsseldorf, Germany, as data processing providers, in accordance with Section 6 (1)(a) GDPR to implement risk assessment, and for the recognition and prevention of abuse.
18. Additional general terms and conditions and the privacy policy of RatePAY GmbH also apply: https://www.ratepay.com/zgb-dse/
19. If you hand over devices used during a visit to our online shop, any third parties to whom you leave devices that you have used to access our online shop must be informed of your consent, and you must ensure that they also consent to the measures described, or agree to avoid visiting our online shop with your devices.
20. You can revoke your consent to the storage, collection and use of your data from the end devices used at any time with effect from this point in time forward via the following link: http://www.infoscore-tracking-technology.de/optout/form/91116. The details of the end devices used will then no longer be used for the aforementioned purposes. However, we would like to point out that a withdrawal of this consent may limit the usage possibilities of our online shop.
21. We use the services of “Kount Inc., 1005 W. Main Street, Boise, Idaho 83702 USA” for prevention of fraudulent transactions. For this purpose, Kount uses "cookies" (see above), which are automatically stored on your computer. KOunt undertakes to comply with data protection standards that are comparable with European law. You can learn more via this link: www.kount.com/legal/privacy-policy. If you have questions for “Kount” regarding this, please send them an email to: privacy@kount.com. The legal basis for this is Art. 6 (1) Sentence 1 (f) GDPR.
22. Our website uses Polyfill, a service provided by the Financial Times Limited, Bracken House, 1 Friday Street, London, EC4M 9BT, United Kingdom. Polyfill is used to download JavaScript code. While doing so, your browser will transfer personal data, such as information about your browser, IP address or URL of the website you are visiting, to Polyfill. Polyfill will not store your IP address after providing the downloaded code. Polyfill is used to provide you with a pleasant user experience, regardless of which browser type you are using. The legal basis for the use of Polyfill is Art. 6 (1) Sentence 1 (f) GDPR. You can find more information about the Polyfill terms of use here.The Polyfill privacy policy can be found here
23. We use search technology from Algolia, provided by Algolia SAS, 55 Rue d’Amsterdam, 75008 Paris, France, to show you product lists and enable you to search for products in our online shop. When using the Algolia search function, your IP address and search query will be transferred to a server belonging to Algolia in Europe and stored there. Data is deleted as soon as you close your browser. We have no direct influence on the transfer of this data. The legal basis for the use of Algolia is Art. 6 (1) (f) GDPR. More information about the use of user data can be found in the Algolia privacy policy.
24. Our website uses the Google Tag Manager by Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”. The company responsible for processing the data and compliance with the applicable data protection regulations is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Tag Manager is used to manage JavaScript tags and HTML tags, which are used to implement tracking and analysis tools, in particular. Data is processed for the purpose of tailoring our website design to user needs and optimising our website. The Google Tag Manager itself neither stores cookies nor processes personal data. However, it may activate additional tags, which may collect and process personal data. You can find more information about the terms of use and data protection here. The legal basis for the use of the Google Tag Manager is Art. 6 (1) Sentence 1 (f) GDPR.
25. We utilise Trusted Returns for the efficient handling of returns. Trusted Returns is a service provided by Trusted Returns GmbH, Peter-Joseph-Lenné-Str. 5, 51377 Leverkusen, Germany. An integration of this service on your website will allow you to initiate returns processes directly on their website. To this end, customer data (first name, last name, address, email address), order and shipping data are processed and transmitted to Trusted Returns via the form provided for processing the return in accordance with Art. 6 para. 1 lit. b) GDPR. Based on the entries made and using the software provided by Trusted Returns, we verify your return authorisation. Once the returns process is completed, the customer data provided to Trusted Returns will be deleted. Details about the data protection regulations and the privacy policy of Trusted Returns can be found here. We have entered into an order processing agreement with Trusted Returns, in which we require Trusted Returns to process and protect the personal data of our customers in compliance with legal requirements.

7. Consent to receiving advertisements: fashionette news, basket reminders and birthday mailings

1. When you consent to receiving advertisements, you also subscribe to our newsletter, by means of which we inform you of current offers. In addition to regular newsletters, we will also send you birthday mailings and customer surveys. We will also send you reminders about unordered goods. Information on articles in your shopping cart will be stored and automatically deleted by us in accordance with legal regulations. Our advertisements may be sent by email or by traditional postal mail. Your email address will not be passed on to third parties. The legal basis is Art. 6 (1) Sentence 1 (a) GDPR.
2. For subscriptions to our newsletter, we use the so-called double opt-in procedure as well as other forms of consent. Double opt-in means that we will send you an email after you subscribe to the email address you provided requesting you to confirm that you would like to receive the newsletter. If you do not confirm your registration within 48 hours, your information will be blocked. We also save the IP address you use, as well as the date and time of registration and confirmation. The purpose of this procedure is to confirm your registration and to resolve any potential misuse of your personal data.
3. The only mandatory information for receiving the newsletter is your email address. Entering additional separately marked data is voluntary and will be used to address you personally. After your confirmation, we will save your email address for the purpose of sending the newsletter. The legal basis for this is Art. 6 (1) Sentence 1 (a) GDPR.
4. You can withdraw your consent to receiving the newsletter and unsubscribe from the newsletter at any time. You can declare this withdrawal by clicking on the link provided in each newsletter email, or by sending an email to service@fashionette.de.
5. Please note that we analyse your user behaviour when mailing the newsletter. Our email communications may contain so-called hyperlinks containing random but unique identification numbers. We (or any external service providers that work for us, such as web analytics service providers) may collect and store these identification numbers when your computer accesses these links to retrieve additional information from our servers. The identification numbers in these links will not be linked to your name, address or other personally identifiable information, unless you have expressly allowed us to send you information specifically tailored to your interests. We use these links and information about your requests to track the use of our emails and website, and to track and measure the success of certain marketing activities. We use this information to improve our website and email newsletters, in particular by tailoring our information and offers to the individual interests and needs of each user. The legal basis for this is Art. Art. 6 (1) Sentence 1 (a) GDPR.
6. Email advertising without subscription to the newsletter and your right to object: If we have obtained your email address in connection with the sale of a product or service and you have not objected, we reserve the right to regularly send you offers via email about similar products in our range to those you have previously bought, on the basis of Section 107 (3) TKG. This serves to safeguard our overriding legitimate interests, when duly weighing the interests involved, in approaching our customers with advertising content. You may object to this use at any time by sending a message to the contact options described below or via a link provided for this purpose in the advertising email without incurring any costs other than the costs for transmission according to the basic rates.

8. Consent to receiving notifications

1. If you consent to receiving notifications, we will inform you when items in your basket or wish list get reduced or are available again. We will also notify you when items in your basket or wish list are only available in very low quantities. Information on articles in your shopping cart will be stored and automatically deleted by us in accordance with legal regulations. Your email address will not be passed on to third parties. The legal basis is Art. 6 (1) Sentence 1 (a) GDPR.
2. To sign up for our notifications, we use the so-called double opt-in procedure as well as other forms of consent. Double opt-in means that we will send you an email after you subscribe to the email address you provided requesting you to confirm that you would like to receive the notifications. If you do not confirm your registration within 48 hours, your information will be blocked. We also save the IP address you use, as well as the date and time of registration and confirmation. The purpose of this procedure is to confirm your registration and to resolve any potential misuse of your personal data.
3. The only mandatory information for receiving notifications is your email address. Entering additional separately marked data is voluntary and will be used to address you personally. After your confirmation, we will save your email address for the purpose of sending the notifications. The legal basis for this is Art. Art. 6 (1) Sentence 1 (a) GDPR.
4. You can withdraw your consent to receiving the notifications and unsubscribe from notifications at any time. You can declare this withdrawal by clicking on the link provided in each notification email, or by sending an email to service@fashionette.de.
5. Please note that we analyse your user behaviour when mailing the notifications. Our email communications may contain so-called hyperlinks containing random but unique identification numbers. We (or any external service providers that work for us, such as web analytics service providers) may collect and store these identification numbers when your computer accesses these links to retrieve additional information from our servers. We use these links and information about your requests to track the use of our emails and website, and to track and measure the success of certain marketing activities. We use this information to improve our website and email newsletters, in particular by tailoring our information and offers to the individual interests and needs of each user. The legal basis for this is Art. Art. 6 (1) Sentence 1 (a) GDPR.

9. Analysis & tracking

1. Econda
   Furthermore, for analysis of our website by econda (www.econda.de), anonymised data is collected and stored, and user profiles are compiled from this data using pseudonyms. Cookies may be used for this purpose to make recognition of an internet browser possible. Usage profiles will not be linked with personal data about the holder of the pseudonym. IP addresses are made unrecognisable immediately upon entry to prevent any allocation of user profiles to IP addresses. You can revoke your consent to this data collection and storage at any time with future effect at the following website: https://www.econda.de/en/data-storage-opt-out/. The legal basis for this is Art. 6 (1) Sentence 1 (f) GDPR.

2. Google Analytics
   This website uses Google Analytics, a web analysis service from Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and make analysis of your use of the website possible. The information generated by the cookies regarding your use of this website (including your IP address) will be transmitted to a Google server in the U.S., where the information will be stored. Google will use this information to evaluate your use of the website, to produce reports on website activities for the website operator, and to provide other services related to the use of the website and of the Internet. Google will also transmit this data to third parties if necessary, provided that this is legally mandated or to the extent that third parties have been commissioned by Google to process this data. Under no circumstances will Google connect your IP address with other data from Google. By using this website you agree to the processing of data collected about you by Google in the manner previously described and for the purposes previously mentioned. You can prevent the storage of cookies (see Section 6) by changing your browser settings accordingly. However, we hereby inform you that in this case you may not be able to use all features of this website to their full extent. You can also prevent the collection of the data generated by the cookie concerning your use of this website (incl. your IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link. You can find more information about Google Analytics and privacy at: http://tools.google.com/dlpage/gaoptout?hl=de.

3. Hotjar
   On this website, the web analysis service Hotjar collects and stores data to generate usage profiles using pseudonyms. This usage profile is used to analyse visitor behaviour and for the improvement and needs-oriented design of our services. Cookies may be used in this context. These are small text files stored locally on a visitor’s computer that make it possible to recognise the user when they visit our website again. Pseudonymised usage profiles will not be linked with personal data about the holder of the pseudonym without the separately granted express consent of the data subject. You can object to the collection and storage of data for web analysis at any time with future effect at https://www.hotjar.com/legal/compliance/opt-out.

4. Tideways
   To ensure the technical operation of our site we use the service of Tideways. Tideways enables us to collect statistical reports on the speed of the website, determine whether the website can be accessed and identify and analyse technical problems with the website. The information provided by your browser (e.g. browser, browser version) is collected. In the event of technical problems, we also collect personal information such as your e-mail address, address information and IP address in order to identify and resolve the cause of the problem. No personal data is collected from you for speed measurements and availability of the website. The legal basis for the use of Tideways is Art. 6 para. 1 p. 1 lit. f DSGVO. Information of the third party provider: Tideways GmbH, Königswinterer Straße 116,53227 Bonn, Germany

5. Bitly
   Features of the shortened URL service Bitly are embedded on our website. These functions are offered by bitly, Inc., NYC, USA. Please note that we as the website provider have no knowledge regarding the content of data transmitted or its use by Bitly. You can find more information in this regard in Bitly’s privacy policy at http://bitly.com/pages/privacy. You can deactivate the storage of cookies by Bitly by clicking the opt-out button at http://bitly.com/pages/privacy.

6. Convert.com
   On this website, the web analysis service Convert collects and stores data to generate usage profiles using pseudonyms. This usage profile is used to analyse visitor behaviour and for the improvement and needs-oriented design of our services. Cookies may be used in this context. These are small text files stored locally on a visitor’s computer that make it possible to recognise the user when they visit our website again. Pseudonymised usage profiles will not be linked with personal data about the holder of the pseudonym without the separately granted express consent of the data subject. You can object to the collection and storage of data for web analysis at any time with future effect at https://www.convert.com/opt-out/.

7. Spoteffects
   Through our service provider Spoteffects (operated by spoteffects, webeffects GmbH, Knorrstr. 69, 80807 Munich) we measure interactions with our website in correlation with ads aired on TV. A contract for data processing has been concluded with Spoteffects. In this context, Spoteffects accesses results that we generate using the analysis tool Econda. When using Econda, data about user behaviour is recorded and used to generate pseudonymised user profiles. Cookies are used for this purpose. We do not use data obtained from Econda to personally identify you and we do not link these profiles with your personal identity or your account. If you would not like Econda to form these profiles, you can deactivate this feature here: https://www.econda.de/en/data-storage-opt-out/

8. Algolia Analysis
   We use the “Click Analytics” function from Algolia, Algolia SAS, 55 Rue d'Amsterdam 75008 Paris France for the purpose of optimisation and potentially personalisation of listing and search results pages. This function stores anonymous data about website usage, such as which search terms are used, which listing and search results pages are viewed, which filters are applied, which products are clicked on or placed in the shopping basket or wishlist from the search results, which articles are purchased and which type of device is used. The legal basis for the use of the “Click Analytics” function from Algolia is Art. 6 (1) Sentence 1 (a) GDPR. Data is deleted as soon as you close your browser.

10. Individual personalisation & advertising for you

In this section, we would like to inform you thoroughly about usage-based online advertising. Our website, or the website from which you accessed this link, collects and processes your usage behaviour anonymously. This benefits you as a user, since you will receive advertising suited to your fields of interest and less randomly distributed advertising will be displayed in general. To record your usage behaviour, a cookie will be stored on your computer. Cookies are small text files that are stored on your computer’s hard drive, allowing recognition but not making it possible to personally identify you. Information is collected regarding your activities on this website (e.g. browsing behaviour, specific pages visited on our internet services). All usage date is stored using a pseudonym to prevent personal identification as a rule. In general, you can prevent the storage of cookies on your hard drive by selecting “Do not accept any cookies” in your browser settings. You can also change the settings of your browser so that it will ask for your consent before storing cookies. Finally, you can also delete cookies that have been set at any time. Details of how this works can be found in your browser’s help menu. If you do not accept cookies, this may lead to restrictions in the functionality of this website depending on the individual case. Please note that you may have to reactivate opt-out cookies in case you have deleted cookies. For data collection to display usage-based online marketing, we use the following tools:

1. Google Adwords Conversion
   We use the online marketing program “Google AdWords” as well as conversion tracking within the framework of Google AdWords. Google conversion tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This means that a cookie for conversion tracking will be stored on your computer if you have clicked on an ad displayed by Google. These cookies lose their validity after 90 days and contain no personal data, so they cannot be used for personal identification.
   If you visit particular pages of our website and the cookie has not yet expired, we and Google can see that you clicked on the ad and were forwarded to this website. Every AdWords client receives a different cookie. As a result, cookies cannot be traced across the websites of AdWords clients.
   The information obtained using the conversion cookie serves to generate conversion statistics for AdWords clients that have opted for conversion tracking. Clients learn the total number of users that clicked on their ad and were forwarded to a website containing a conversion tracking tag. However, they do not receive any information that could allow users to be personally identified.
   If you would not like to participate in this tracking process, you can also refuse the use of cookies required for this purpose, for instance by preventing the installation of cookies through a browser setting (deactivation option). You will then not be recorded in conversion tracking statistics. You can find more information as well as Google’s privacy policy at: http://www.google.com/policies/technologies/ads/, http://www.google.de/policies/privacy/

2. Google Dynamic Remarketing
   On this website, the provider uses the remarketing or “Similar target groups” feature of Google Inc. (“Google”). Using this feature, the provider can address visitors to the website with targeted advertising by displaying personalised, interest-based ads to visitors of the provider’s website if they visit other websites in the Google display network. To carry out analysis of website use which forms the basis for generating interest-related ads, Google uses cookies. In this regard, Google saves a small file with a series of numbers in the browsers of website visitors. Using this number, visits to the website and anonymised data regarding website use are recorded. No personal data will be stored concerning visitors to the website. If you subsequently visit a different website in the Google display network, you will be shown ads that most probably concern product and information areas accessed in the past. You can permanently deactivate the use of cookies by Google by clicking on the following link, downloading and installing the plugin provided there: https://www.google.com/settings/ads/plugin. Alternatively, you can deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative at http://www.networkadvertising.org/choices/ and following the more detailed information there regarding the opt-out procedure. You can find more information about Google Remarketing as well as Google’s privacy policy at: http://www.google.com/privacy/ads/.

3. Criteo
   Our website uses cookies/advertising IDs for marketing purposes. This allows us to display our advertising to visitors who are interested in our products on partner websites, apps and emails. Retargeting technologies use cookies or advertising IDs and display advertising based on your previous browsing behaviour. To reject this interest-based advertising, please visit the following websites: http://www.networkadvertising.org/choices/; http://www.youronlinechoices.com/ We may exchange information such as technical identifiers from your registration information on our website or our CRM system with reliable advertising partners. In this way, your devices and/or environments can be linked together and you can be offered a seamless user experience across the devices and environments you use. For more details on these connection possibilities, please consult the privacy policies of the platforms mentioned above or the clarifications below. Privacy policy of Criteo: http://www.criteo.com/de/privacy

4. Doubleclick
   Doubleclick by Google is a service offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Doubleclick by Google uses cookies to show you ads that are relevant for you. In this process, your browser is assigned a pseudonymous identification number (ID) to check which ads have been displayed in your browser and which ads were clicked. The cookies don't contain any personal data. The use of Doubleclick cookies only allows Google and its partner websites to display ads based on previous visits to our websites or other websites online. The information generated by the cookies regarding your use of this website will be transmitted to a Google server in the USA for analysis and stored there. Google will only transfer data to third parties if this is prescribed by law or insofar as third parties process this data on Google’s behalf. Google will not aggregate your data with other data collected by Google under any circumstances. By using our website you agree to the processing of data collected about you by Google in the manner previously described and for the purposes mentioned. You can prevent the storage of cookies by changing the settings of your browser software accordingly; however, we inform you that in this case it may not be possible to use all features of this website to their full extent. You can also prevent the collection of the data generated by the cookies concerning your use of this website as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link (add corresponding link) under the DoubleClick deactivation add-on. Alternatively, you can deactivate Doubleclick cookies on the website of the Digital Advertising Alliance at the following link (http://www.aboutads.info/choices/).

5. Channelpilot
   This website uses Channelpilot, an online marketing tool provided by Channel Pilot Solutions GmbH. This use occurs on the basis of Art. 6 (1) Sentence 1 (f) GDPR. Channelpilot uses so-called "cookies", text files that are stored on your computer and make analysis of your use of the website possible. The information generated by the cookies regarding your use of this website will generally be transmitted to a Channelpilot server in Germany, where the information will be stored. The IP address transmitted by your browser through Channelpilot will not be linked with other Channelpilot data. Additionally, Channelpilot only temporarily stores the IP address for a short period of time (generally 24 hours at most) and then makes it unidentifiable. This intermediate storage occurs exclusively to detect potential click fraud (bot detection).
   On behalf of the operator of this website, Channelpilot uses this information to analyse the performance of connected online marketing channels such as idealo.de or Google Shopping. You can prevent the storage of cookies by changing the settings of your browser software accordingly; however, we inform you that in this case it may not be possible to use all features of this website to their full extent. You can also prevent the collection of the data generated by the cookie concerning your use of this website (incl. your IP address) as well as the processing of this data by ChannelPilot by exercising the opt-out option available at the following link: www.channelpilot.de/optout. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in the most recently used browser. If you delete the cookies in this browser, you will need to set the opt-out cookie again. You can find more information regarding data protection in connection with ChannelPilot at www.channelpilot.de/datenschutz.

6. Facebook Custom Audience
   In the context of usage-based online marketing, we also implement communication tools from the social network Facebook, particularly the products Custom Audiences and Website Custom Audiences. Generally, a non-reversible and non-personal hash value is generated from your usage data to be transmitted to Facebook for analysis and marketing purposes. The following hashed personal Data are transmitted to Meta: e-mail, adress, telephone number, date of birth, first name, surname, postal code, city and province. The product Website Custom Audiences uses a Facebook cookie. For more information about the purpose and scope of data collection and its processing and use by Facebook, as well as configuration options to protect your privacy, please consult the Facebook privacy policy, which you can view here (https://www.facebook.com/policy.php). If you would like to object to the use of Facebook’s Website Custom Audiences, you can do so here: ( https://www.facebook.com/ads/websitecustomaudiences/)

7. Rich Relevance
   We use this cookie to collect personal information about your buying behaviour and use of our online shop, as well to analyse the data we have already stored concerning you in order to send you tailored personal offers. The data collected by Rich Relevance are pseudonymous, but not personal or personally identifiable. You can find more information here: http://www.richrelevance.com/privacy/ (Seite auf Englisch). You can object to the use of data at any time with future effect at http://www.richrelevance.de/privacy/opt-out/. Your objection will be stored as a cookie without personal information.

8. AWIN
   We offer a partner program with the affiliate network AWIN that pays a commission to partners, so-called publishers or affiliates, for orders that they generate. In the context of these affiliate marketing activities, cookies are stored on user devices to document transactions (orders). These cookies are used solely for the purpose of correctly detecting the success of advertisements and corresponding settlement within the AWIN network. No personal data will be collected, processed or used in this context. Cookies will only stored information about when a particular ad was clicked on a device. The tracking cookie will store a unique series of characters that cannot be attributed to the individual user to document
   -Fashionette’s partner program,
   -The publisher in question,
   -The date and time of the click in the cookie.
   Information is also connected regarding the device on which a transaction is carried out. This includes the operating system and the browser used. If you do not want cookies to be stored in your browser, you can deactivate them by changing your browser software settings accordingly. You can find more information as well as AWIN’s privacy policy at: www.awin.com/de/rechtliches/privacy-policy

9. Emarsys
   Emarsys eMarketing Systems AG (Stralauer Platz 34, 10243 Berlin; www.emarsys.com/de) is implemented to technically manage newsletter mailing and is an Austrian company with a registered office in Berlin that provides software and infrastructure for sending consent-based electronic messages. Emarsys is aware of its responsibility to recipients of such messages and has a zero-tolerance spam policy. If you have given your consent as outlined below, Emarsys will use the preferences collected through the pseudonymous user profile to determine the content and design of the newsletter, and will associate your email address with this user profile for the purposes of personalised newsletter mailing.
   Furthermore, Emarsys offers various options for analysing how the mailed newsletter is opened and used, for instance how many users an email is sent to, whether emails are rejected and whether users have unsubscribed from the mailing list after receiving an email. However, this analysis only refers to groups and we will not use it for personal analysis. After registration, Emarsys will send you an email to confirm your registration (“double opt-in”). If you would not like to receive our newsletter anymore, you can unsubscribe at any time by clicking on the unsubscribe link in each mailing.
   You can find more information about data protection in connection with Emarsys here: https://www.emarsys.com/en/privacy-policy/

10. Adnymics
    Our website uses adnymics, a service offered by the company adnymics GmbH, Dachauer Straße 15a, 80335 Munich, Germany (hereafter: adnymics). Adnymics uses cookies that are stored on your computer and make analysis of your use of the website possible. During this use, data such as IP address and user activity may be transmitted to a server operated by the company adnymics GmbH and stored there. Adnymics GmbH will also transmit this data to third parties if necessary, provided that this is legally mandated or to the extent that third parties have been commissioned to process this data. You can prevent the collection and forwarding of personal data (particularly your IP address) as well as the processing of this data by deactivating JavaScript in your browser or installing a tool such as ‘NoScript’. You can access more detailed information about data protection when using adnymics at the following link: http://adnymics.com/impressum/.

11. CrossEngage
    In order to be able to show you personalised content based on your previous and current use of this website and to make our offer more interesting for you as a user, we work together with CrossEngage GmbH, Bertha-Benz-Straße 5, 10557 Berlin. CrossEngage is a cross-channel marketing platform with the objective of enabling a personalised customer approach in real time across all channels. For this purpose, user data from all relevant data sources is consolidated and made available for the conception and execution of effective campaigns. The user data falls into the following data categories: Browser data: pages visited, products viewed, number of page views etc.Contact details (if available): title, first and last name, address, email address, date of birth. Order and return data regarding orders placed (if available): customer number, order number, payment method, time and place of order or return booking, items ordered. Opt-in advertising data (if available): email address, advertising consent forms, opt-in status, date of opt-in, date of opt-out, IP address, blacklisting information. In order to be able to display personalised campaigns, a cookie with a duration of 12 months is set when using this website. The data collected by the cookie is pseudonymised and transferred to our service provider CrossEngage GmbH (Bertha-Benz-Str. 5, 10557 Berlin) for evaluation. The pseudonymised data is collected by CrossEngage and – if available – attributed to personal data. Further information can be found at https://www.crossengage.io/privacy-policy/. CrossEngage GmbH has been certified by ePrivacy and awarded the ePrivacyseal data protection seal of approval, and complies with the new European General Data Protection Regulation (GDPR).
    If you no longer want us to collect information about your user behavior in this way, you can unsubscribe via this unsubscribe link. Your settings will be stored for 2 years. Please note that your settings will be lost as soon as you clear your browser cache and cookies.

12. Stylight
    Our website uses cookies from Stylight GmbH, Nymphenburger Str. 86, 80636 Munich, Germany, the operator of a search engine for the fashion and lifestyle sector. If you are redirected to our shop by Stylight and complete a purchase, the following data will be collected and transferred to Stylight by your browser: order total, currency, quantity and article number of purchased items, order number, browser and device type, as well as your IP address. This data is used to analyse the success of our campaign and to optimise the relevance of our advertisements. The exchange of user data is provided by a third-party provider data centre. This is done with legitimate interest, to assign sales, for marketing purposes, and for the purpose of exercising civil claims. The legal basis for the use of Stylight is Art. 6 (1) Sentence 1 (a) GDPR. Data is deleted after a maximum of three years.

13. Microsoft Ads
    We use Bing Ads Conversion Tracking from the Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, USA. This stores cookies from Bing Ads on your computer when you access our website via a search result on Bing. These tracking cookies expire after 90 days. Bing Conversion Tracking allows us to coordinate advertising campaigns for search engine queries in terms of frequency, meaning search queries that frequently lead to a purchase will display more advertisements, while search queries that are less relevant will display fewer advertisements. The following data is collected: browser type/version, operating system, host name of the user’s computer (IP address), time of server query. You can find more information about data protection in connection with Bing Ads Conversion here: https://privacy.microsoft.com/de-de/privacystatement. The legal basis for the use of the Microsoft Bing Tracker is Art. 6 (1) Sentence 1 (a) GDPR. As well as Bing Ads Conversion Tracking, we also use Bing Ads Remarketing Lists for Search Ads (RLSA). These tracking cookies expire after a maximum of 180 days. In order to show you relevant advertising and information in the search results from Bing, we track your browsing behaviour in our online shop. The following data is collected: browser type/version, operating system, host name of the user’s computer (IP address), time of server query. Users who are more interested in our website see more advertisements in higher positions, while visitors who are less interested in our website see fewer or no advertisements in the search results. The legal basis for the use of the Microsoft Bing Tracker is Art. 6 (1) Sentence 1 (a) GDPR. As personal data is transferred to the USA, additional protective mechanisms are required to ensure the same level of protection as GDPR. To ensure this, we have agreed a standard data protection clause with the provider in accordance with Art. 6 (1) Sentence 1 (a) GDPR. These obligate the recipient of the data in the USA to process the data according to the same protective level that would be provided in Europe.

14. Ladenzeile and ShopAlike
    Our website uses a cookie from Visual Meta GmbH, “VM”, Alexanderstraße 1-5, 10178 Berlin, Germany, the operator of the portals LadenZeile and ShopAlike. If you are redirected to our shop from LadenZeile or ShopAlike and place an order, this cookie will be implemented on your device. It transfers anonymous data about the order process, such as the value of your shopping basket, to your device, after which this data is transferred to VM. VM also collects your IP address in a pseudonymised format for the purpose of assigning sales, for marketing purposes, and for the purpose of exercising civil claims. VM will delete the data as soon as it is no longer required for these purposes, at the latest after two months. Further information can be found in the VM privacy policy. The legal basis for the use of VM is Art. 6 (1) Sentence 1 (a) GDPR.

15. Tangiblee
    We use size comparison technology from yRuler Inc. (Tangiblee). The service is provided by yRuler Inc. (Tangiblee), 420 W. Huron Street, Chicago, Illinois 60654, USA. With the use of this service, your browser transfers various data, such as an anonymised IP address, device type and information about the use of our website, to Tangiblee. This data is transferred to the Tangiblee server in the United States of America and stored there. Tangiblee also uses the data in an aggregated form to develop its services. Data is deleted after one year. The legal basis for the use of Tangiblee is Art. 6 (1) Sentence 1 (f) GDPR. The Tangiblee privacy policy can be found here

11. Embedded social media plugins

1. Vimeo
   To embed videos, we use the provider Vimeo among others. Vimeo is operated by Vimeo, LLC with its registered office at 555 West 18th Street, New York, New York 10011. On some of our pages, we use plugins from the provider Vimeo. If you visit a page on our website that contains this type of plugin, for instance our media library, then a connection will be established with the Vimeo servers, and the plugin will be displayed. Information will be transmitted to the Vimeo server regarding which of our webpages you visited. If you are logged in as a Vimeo member, Vimeo will associate this information with your personal user account. When using the plugin, for instance by clicking the start button on a video, this information will also be associated with your user account. You can prevent this association by logging out of your Vimeo user account before using our website and deleting the relevant Vimeo cookies. You can find more information about data processing and Vimeo’s privacy policy at https://vimeo.com/privacy.

2. YouTube
   We have embedded YouTube videos in our online platform that are stored on http://www.YouTube.com and can be directly accessed from our website. These are all embedded in “privacy-enhanced mode”, which means that no data about you as a user will be transmitted to YouTube if you do not play the videos. The data mentioned in Section 11 (2) will only be transmitted once you play the videos. We have no influence on this transmission of data. By visiting the website, YouTube will receive the information that you have accessed the specific page on our website. The data mentioned in Section 3 of this policy will also be transmitted. This occurs regardless of whether or not you have a user account with YouTube or are logged in. If you are logged in to Google, your data will be directly attributed to your account. If you do not want data to be attributed to your YouTube profile, you must log out before clicking the button. YouTube stores your data as a usage profile and uses this profile for the purposes of advertising, market research and/or needs-oriented design of its website. Such analysis is conducted in particular to display targeted advertising (even for users who are not logged in) and to inform other users of the social network regarding your activities on our website. You have the right to object against the formation of this profile; to exercise this right, you must contact YouTube. For more information about the purpose and scope of data collection and its processing by YouTube, please see the provider’s privacy policy. Here you will also obtain more information regarding your rights in this regard and configuration options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has committed to the EU-US Privacy Shield agreement, https://www.privacyshield.gov/EU-US-Framework.

12. Integration of the Trusted Shops Trustbadge / other widgets

The Trusted Shops Trustbadge is integrated on this website to display the Trusted Shops services (e.g. Trustbadge and collected reviews) as well as to offer Trusted Shops products to buyers after an order.

This is necessary to safeguard our legitimate prevailing interests in an optimal marketing by ensuring the safety of your purchase according to Article 6 (1) f GDPR. The Trustbadge and the services advertised with it are an offer of the Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany with whom we are jointly responsible for data protection pursuant to Art. 26 GDPR. In the following, we inform you about the essential contractual contents pursuant to Art. 26 (2) DSGVO within the scope of this data protection notice.

The Trustbadge is made available by a USA-based CDN provider (Content-Delivery-Network). An adequate level of data protection is ensured by standard data protection clauses and other contractual measures. You can find further information to the data security of Trusted Shops GmbH can be found in their privacy policy: https://www.trustedshops.co.uk/imprint/

When the Trustbadge is called up, the web server automatically saves a server log file which contains, for example, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. The IP address is anonymized immediately after collection so that the stored data cannot be assigned to your person. The anonymized data is used in particular for statistical purposes and for error analysis. After order completion, your email address, which is hashed by cryptological one-way function, is transmitted to Trusted Shops GmbH. The legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO. This serves to check whether you are already registered for services with Trusted Shops GmbH and is therefore necessary for the fulfillment of our and Trusted Shops' overriding legitimate interests in the provision of the Buyer Protection linked to the specific order in each case and the transactional evaluation services pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO.

If this is the case, further processing will be carried out in accordance with the contractual agreement between you and Trusted Shops. If you have not yet registered for the services, you will be given the opportunity to do so for the first time. Further processing after registration also depends on the contractual agreement with Trusted Shops GmbH. If you do not register, all transmitted data will be automatically deleted by Trusted Shops GmbH and a personal reference is then no longer possible.

Within the framework of the joint responsibility existing between us and Trusted Shops GmbH, if you have any data protection questions and wish to assert your rights, please prefer to contact Trusted Shops GmbH using the contact options provided in the data protection information linked above. Irrespective of this, however, you can always contact the responsible person of your choice. Your inquiry will then, if necessary, be forwarded to the other responsible party for a response.

Version 3 May 2024

Data Protection Official
You may contact our data protection official at:

Kanzlei Krüger

Bahnhofstraße 44-46 65185 Wiesbaden

Telephone: 0611 23 60 176 0

Our Data Protection Department may be reached via: datenschutz@fashionette.de